'마케팅'에 해당되는 글 2건

  1. 2006.12.10 Best Business Books 2006
  2. 2006.08.10 중국인 지갑 열려면 그 마음을 읽어라

Best Business Books 2006

2006.12.10 21:28 from Book
Best Business Books: Marketing
by Nick Wreden

By the Numbers

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein,
Marketing Metrics: 50+ Metrics Every Executive Should Master
(Wharton School Publishing, 2006)

Clyde M. Creveling, Lynne Hambleton, and Burke McCarthy,
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
(Prentice Hall, 2006)

Dick Stroud,
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
(Kogan Page, 2006)

Jean-Marc Lehu,
Brand Rejuvenation: How to Protect, Strengthen, and Add Value to Your Brand to Prevent It from Ageing
(Kogan Page, 2006)

Bill Schley and Carl Nichols Jr.,
Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea
(Portfolio, 2005)

Martin Roll,
Asian Brand Strategy: How Asia Builds Strong Brands
(Palgrave Macmillan, 2005)





Best Business Books: Strategy
by Chuck Lucier and Jan Dyer

The Growth Conundrum

Andrew Campbell and Robert Park,
The Growth Gamble: When Leaders Should Bet Big on New Business — and How They Can Avoid Expensive Failures
(Nicholas Brealey, 2006)

Vijay Govindarajan and Chris Trimble,
10 Rules for Strategic Innovators: From Idea to Execution
(Harvard Business School Press, 2005)

Jack G. Hardy,
The Core Value Proposition: Capture the Power of Your Business Building Ideas
(Trafford, 2006)


strategy+business에서 선정한 2006년 마케팅과 전략 분야의 책들...

읽어볼 가치가 있는 책들 인듯 하다.
Posted by honeybadger 트랙백 0 : 댓글 0
중국인 지갑 열려면 그 마음을 읽어라

그럼에도 불구하고 점점 다매체 대한 접근성과 관심도가 늘어날 것이라 본다. 그 속도 또한 대단히 빠를 것이라 예상된다.
Posted by honeybadger 트랙백 0 : 댓글 0